Integrated Marketing Campaign - Product

Objectives

Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc.

IMPORTANT

Be sure to CAREFULLY review the guidelines for your event and pay close attention to the rubric and penalty points checklist. Then, check out the sample winning papers for inspiration. Good luck!

*This event includes a 10-page paper AND an exam. Exam scores for competitors are averaged together.

*The sample papers represent the Advertising Campaign Event from 2016-2018. The event name changed to Integrated Marketing Campaign in 2019, but the guidelines are very similar. I will update with more recent samples when I find them.

2024 Guidelines and Rubric

Template:

integrated_marketing_campaign_template__2_ (1).docx

Sample papers

1. IMCP 2022 Sample 1

2. IMCP 2022 Sample 2

3. IMCP 2022 Sample 3